Hierarchy
Guide the eye to what matters most! Not everything can be the star of the show. Design creates order through intentional visual weight.
The Core Principles
Visual hierarchy in action:
MAIN HEADLINE ← Biggest & boldest!
Supporting subheadline ← Medium size
Body text that explains ← Normal size
fine print details ← Tiniest
Contrast
Difference creates meaning! Things that are different should LOOK different. Without contrast, everything just... blends together.
"When everything is emphasized, nothing is." - The golden rule!
Alignment
Nothing should be placed randomly! Every element should connect to something else. Invisible lines create order from chaos.
Print vs Web
Hierarchy
Size, position, color
Hierarchy
Web
+ motion & interactivity!
White Space
Costs real money $$
White Space
Web
Free & unlimited!
Try It Out!
Poor alignment: Elements scattered everywhere! The eye is confused. Where do I look?! Chaos reigns supreme.
Good alignment: Everything connects through invisible lines. It feels professional, intentional, and trustworthy!
The transformation: Same content, completely different vibe! Alignment turns chaos into harmony.
Remember These!
- Principles beat Tools - Tools change, principles last forever
- Hierarchy is your guide - Not everything can be #1
- Contrast creates clarity - Different = different
- Alignment creates trust - Nothing random
- White space is your friend - Let things breathe!